Friday again, and you still don’t know how the week went.
Weekly Business Brief reads the sources you pick and writes one page: what moved, what is stuck, and what to do first.
Start free — 2 employees and starter capacity included.
- It reads. It never writes back.
- Starts paused until you turn it on
- Missing figures stay marked as missing
It works across the apps you already use
Several systems, one page — and nothing in them touched.
It runs weekly, it reads, and it writes one brief. That is the whole job. There is no version of this employee that sends an email, updates a record or moves a number.
How Weekly Business Brief actually works
- Set the weekOne consistent business week and one comparison period. This week gets measured against the same shape of last week, rather than against whatever happened to be to hand.
- Read only what you choseAt setup you bind the sources it may read — up to eight of them. It reads those and nothing else. Anything outside that list stays shut.
- Check the conflicts and the gapsDuplicates come out. Anything missing or stale is labelled missing or stale, instead of being quietly filled in with a plausible number.
- Find what actually movedOnly material movement, exceptions, blockers and opportunities that the evidence will support — not a wall of every metric that shifted by a percent.
- Save the briefOne page in Results: a scorecard, the important changes, blockers, opportunities, and a short ranked set of practical next actions with what to check next week.
What it will not do
- Change a record in any system it reads
- Send an email, a message or a team post
- Create, pause or change an advert
- Give you accounting or tax advice
- Quietly reconcile two figures that disagree
- Fill in a number it could not read
- Claim one thing caused another when the evidence only shows both happened
Those are not settings you might switch on by accident. The job itself denies them: this employee reads the information you selected and saves a weekly brief, and it never changes the source systems. Every employee has a Control setting you choose when you hire it, from draft-only through to working on its own inside the limits you set — on this one it changes very little, because there is nothing here that goes out to anybody. More on that in safety and approvals. Like every employee, it lands paused and you choose which accounts it can use.
Who it’s for
Businesses whose week genuinely swings, and owners running more than one system to find out how it went.
Landscaping runs March to October and then drops away; a bad week in April means something entirely different from a bad week in December, and only the comparison tells you which one you just had. Portrait photography swings harder still — August is the biggest UK wedding month at 32,121, January is 5,878. Motor repair inherits the March and September plate changes, which between them are roughly a third of all UK registrations, with MOT anniversaries repeating off those dates every year afterwards.
The other half of it is where the numbers live. When we mapped 21 UK trades against the software they actually run, spreadsheets turned up in nine of them, usually alongside a job-management app and an accounting package nobody opens mid-week. Money in Stripe, the job list in Google Sheets, the notes in Notion, the exports sat in Drive. This is for the owner who has never once put the three side by side, because doing it by hand takes the evening and it is already Friday.
Questions people ask
Where does the brief actually turn up?
In Results, inside LoopSuite, where you can open it, save it, copy it or export it. It does not email itself to you and it does not post into a team channel — sending is not an action this job has.
What if one of my sources is out of date?
It says so. Missing or stale evidence is labelled missing or stale rather than filled in, and a source it could not read does not quietly become a zero. If there is genuinely not enough to work from, the brief comes back as insufficient evidence rather than as a confident page of guesses.
Two of my systems disagree on the same number. What then?
It does not pick one for you. Conflicting figures are not silently reconciled — it puts the disagreement in front of you and asks which source is the authoritative one for that number.
Do I have to connect anything to start?
No. It will work from one dated export or a Source you save into LoopSuite, and it will state which parts of the business it could not measure that way. Connect more and more of the page fills in.
Which apps can it read?
Today: Stripe, QuickBooks, Google Sheets, Google Drive, Google Calendar and Notion, plus files and Sources you assign it — up to eight sources in total. Xero, HubSpot, Pipedrive, Salesforce, Google Analytics and Search Console are named in the job, but those connections are not live yet. Integrations is the current position.
Can it fix the thing it just found?
No, and that is deliberate. It hands the work on. Overdue invoices belong to Overdue Invoice Follow-up and quiet quotes to Quote Follow-up. It also only ever looks inward at your own numbers; Weekly Competitor Watch, over on the employee list, is the one that looks outward.
Know how the week went, before the next one starts.
Hire Weekly Business BriefStart free — 2 employees and starter capacity included.
Also on iOS and Android.
Every employee starts switched off, and you choose which accounts it can use.