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Terms of Service

Last updated: February 2026

Contents

  1. Agreement to Terms
  2. Description of Service
  3. Account Registration
  4. Subscription and Payment
  5. Acceptable Use
  6. WhatsApp Business Messaging
  7. Intellectual Property
  8. Data and Privacy
  9. Limitation of Liability
  10. Termination
  11. Changes to Terms
  12. Governing Law
  13. Contact Us

1. Agreement to Terms

By accessing or using Loopsuite ("the Service"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, you may not use the Service.

These Terms constitute a legally binding agreement between you and Trovelogic Ltd ("Loopsuite", "we", "us", "our"), a company registered in England and Wales.

2. Description of Service

Loopsuite is an AI-powered marketing automation platform that provides:

  • An AI business teammate ("Loopi") that assists with marketing tasks
  • LoopGen — lead generation and outreach capabilities
  • LoopSocial — social media content creation and posting
  • Email marketing and customer communication
  • WhatsApp Business messaging (appointment reminders, follow-ups, customer support)
  • Advertising campaign management
  • Content creation (blogs, brochures, videos)
  • CRM and booking management

We reserve the right to modify, suspend, or discontinue any part of the Service at any time with reasonable notice.

3. Account Registration

To use the Service, you must:

  • Be at least 18 years old
  • Provide accurate, complete, and current information
  • Maintain the security of your account credentials
  • Notify us immediately of any unauthorised access
  • Be responsible for all activities under your account

You may not share your account with others or use another person's account.

4. Subscription and Payment

4.1 Subscription Plans

Loopsuite operates on a subscription basis. You select a plan (Core + optional add-on skills) and pay monthly fees as set out on our pricing page.

Subscriptions automatically renew unless cancelled. Early customers may lock in promotional pricing as stated at signup.

4.2 Payment

All payments are processed securely by Stripe. You authorise us to charge your payment method for subscription fees.

If payment fails, we may suspend your account until payment is resolved. We are not responsible for any losses resulting from payment failures.

4.3 Refunds

We offer a 14-day trial period. If you cancel within the trial period, you will not be charged. After the trial period, subscriptions are non-refundable except as required by law.

4.4 Price Changes

We may change subscription prices with 30 days' notice. Existing customers on promotional pricing retain their locked-in rate unless they change plans.

5. Acceptable Use

You agree not to:

  • Use the Service for any illegal purpose or in violation of any laws
  • Send spam, unsolicited messages, or harassing communications
  • Impersonate others or misrepresent your identity
  • Interfere with or disrupt the Service or servers
  • Attempt to gain unauthorised access to any part of the Service
  • Use automated systems to access the Service without permission
  • Reverse engineer, decompile, or disassemble any part of the Service
  • Use the Service to compete with Loopsuite
  • Violate any third-party rights (intellectual property, privacy, etc.)

Violation of these terms may result in immediate termination of your account without refund.

6. WhatsApp Business Messaging

6.1 Your Responsibilities

If you connect your company WhatsApp number to Loopsuite, you are responsible for:

  • Compliance: Ensuring all WhatsApp messages sent through Loopsuite comply with applicable laws and regulations, including UK PECR, EU ePrivacy Directive, CAN-SPAM (US), and WhatsApp's Business Terms of Service
  • Consent: Obtaining appropriate consent or legal basis before sending WhatsApp messages to recipients
  • Content: The content of all messages sent from your WhatsApp number, even if generated by Loopsuite's AI
  • Opt-outs: Respecting opt-out requests and ensuring Loopsuite marks recipients who request to stop receiving messages
  • Rate limits: Complying with WhatsApp's rate limits and messaging policies
  • Prohibited content: Not sending spam, unsolicited bulk messages, or content that violates WhatsApp's policies

6.2 Data Controller Status

When using WhatsApp Business through Loopsuite, you are the data controller for messages sent from your WhatsApp number. Loopsuite acts as your data processor. You are responsible for ensuring compliance with data protection laws (UK GDPR, EU GDPR) regarding the personal data of message recipients.

6.3 WhatsApp Terms

Your use of WhatsApp Business through Loopsuite is also subject to WhatsApp's Business Terms of Service. You must comply with these terms. Loopsuite is not responsible for any violations of WhatsApp's terms by you.

6.4 Liability for Messages

You are solely responsible for all WhatsApp messages sent from your business number through Loopsuite. Loopsuite is not liable for:

  • Messages that violate laws or regulations
  • Messages that violate WhatsApp's terms
  • Recipient complaints or legal claims arising from your messages
  • Account suspensions or restrictions imposed by WhatsApp

6.5 Suspension

If WhatsApp suspends or restricts your WhatsApp Business account due to violations, Loopsuite may suspend your access to WhatsApp Business features. We are not responsible for any losses resulting from such suspensions.

7. Intellectual Property

7.1 Our Property

The Service, including all software, designs, text, graphics, logos, and other content, is owned by Loopsuite or our licensors and is protected by copyright, trademark, and other intellectual property laws.

7.2 Your Content

You retain ownership of content you upload or create using the Service. By using the Service, you grant Loopsuite a licence to use, store, and process your content solely to provide the Service.

7.3 AI-Generated Content

Content generated by Loopsuite's AI (including WhatsApp messages, emails, social posts) is provided for your use. You are responsible for reviewing, editing, and approving all AI-generated content before it is sent or published.

8. Data and Privacy

Your use of the Service is also governed by our Privacy Policy, which explains how we collect, use, and protect your data.

When you use Loopsuite to contact third parties (leads, customers), you are the data controller and must ensure compliance with data protection laws. Loopsuite acts as your data processor.

9. Limitation of Liability

9.1 Service Availability

We strive to provide reliable service but do not guarantee uninterrupted or error-free operation. The Service is provided "as is" without warranties of any kind.

9.2 Limitation

To the maximum extent permitted by law, Loopsuite's total liability for any claims arising from the Service shall not exceed the amount you paid us in the 12 months preceding the claim.

9.3 Exclusions

We are not liable for:

  • Indirect, consequential, or special damages
  • Loss of profits, revenue, or data
  • Third-party actions (including WhatsApp account suspensions)
  • Content you create or messages you send through the Service

10. Termination

10.1 By You

You may cancel your subscription at any time through your account settings. Cancellation takes effect at the end of your current billing period. You will retain access until the period ends.

10.2 By Us

We may suspend or terminate your account immediately if:

  • You violate these Terms
  • You fail to pay subscription fees
  • You engage in fraudulent or illegal activity
  • You violate WhatsApp's terms or applicable messaging regulations
  • Required by law or regulatory authority

10.3 Effect of Termination

Upon termination, your access to the Service ends. We may delete your account data after a reasonable retention period, except where required by law.

11. Changes to Terms

We may update these Terms from time to time. Material changes will be notified via email or in-app notification. Continued use of the Service after changes constitutes acceptance.

12. Governing Law

These Terms are governed by English law. Any disputes shall be subject to the exclusive jurisdiction of the English courts.

13. Contact Us

For questions about these Terms:

  • Email: [email protected]
  • Post: Trovelogic Ltd, 1 Hurley Lane, Norton Canes, Atherstone, Staffordshire, CV9 2JJ, United Kingdom
  • Website: https://loopsuite.ai
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