Acceptable Use Policy

1. Introduction

This Acceptable Use Policy ("AUP") sets out the rules and guidelines for using Loopsuite ("the Service"). By using the Service, you agree to comply with this AUP. Violations may result in suspension or termination of your account.

This AUP is part of our Terms of Service. Capitalised terms used here have the same meaning as in the Terms.

2. Prohibited Activities

You must not use the Service to:

2.1 Illegal Activities

• Violate any applicable laws, regulations, or court orders
• Engage in fraud, money laundering, or other financial crimes
• Infringe intellectual property rights (copyright, trademarks, patents)
• Distribute malware, viruses, or other harmful code
• Phish, scam, or deceive others

2.2 Harassment and Abuse

• Harass, threaten, or intimidate others
• Send hate speech, discriminatory content, or content that incites violence
• Impersonate others or misrepresent your identity
• Stalk or invade others' privacy

2.3 Spam and Unsolicited Communications

• Send unsolicited bulk messages (spam)
• Send messages to recipients who have not consented or opted in
• Use harvested or purchased contact lists without proper consent
• Send messages that violate anti-spam laws (CAN-SPAM, PECR, GDPR)

2.4 System Abuse

• Attempt to gain unauthorised access to the Service or other accounts
• Interfere with or disrupt the Service, servers, or networks
• Use automated systems (bots, scrapers) without permission
• Overload or stress-test the Service
• Reverse engineer or decompile the Service

2.5 Competitive Use

• Use the Service to build a competing product or service
• Resell or redistribute the Service without authorisation
• Use the Service to provide services to third parties as a service provider

3. WhatsApp Business Messaging Rules

If you use Loopsuite's WhatsApp Business features, you must comply with the following rules in addition to WhatsApp's own Business Terms of Service:

3.1 Consent Requirements

• Opt-in required: You must obtain explicit consent before sending WhatsApp messages to recipients
• Clear purpose: Recipients must understand what they are consenting to (e.g., appointment reminders, marketing messages)
• Easy opt-out: Recipients must be able to opt out easily (reply STOP, UNSUBSCRIBE, or similar)
• No purchased lists: Do not send messages to purchased or harvested contact lists

3.2 Message Content

• No spam: Do not send unsolicited bulk messages
• Relevant content: Messages must be relevant to the recipient and your business relationship
• No misleading content: Do not send deceptive, fraudulent, or misleading messages
• No prohibited content: Do not send content that violates WhatsApp's policies (e.g., adult content, illegal goods, gambling)
• Rate limits: Comply with WhatsApp's rate limits and messaging windows

3.3 Legal Compliance

• UK PECR: Comply with UK Privacy and Electronic Communications Regulations (consent required for marketing messages)
• EU ePrivacy: Comply with EU ePrivacy Directive (consent required for electronic marketing)
• GDPR: Comply with UK/EU GDPR regarding personal data processing
• CAN-SPAM: If sending to US recipients, comply with CAN-SPAM Act
• WhatsApp Terms: Comply with WhatsApp's Business Terms

3.4 Prohibited WhatsApp Uses

You must not use WhatsApp Business through Loopsuite to:

• Send messages to recipients who have opted out
• Send messages outside WhatsApp's messaging windows (24-hour window for customer-initiated conversations)
• Send messages that violate WhatsApp's content policies
• Impersonate other businesses or individuals
• Send messages that could result in WhatsApp account suspension

3.5 Your Responsibility

You are solely responsible for:

• Ensuring all WhatsApp messages comply with applicable laws
• Obtaining proper consent before sending messages
• Respecting opt-out requests
• The content of all messages sent from your WhatsApp number
• Any consequences (legal, financial, account suspension) resulting from your WhatsApp messaging

4. Email Marketing Rules

If you use Loopsuite's email marketing features, you must comply with:

• CAN-SPAM Act (US): Include opt-out links, accurate sender information, and honour opt-out requests within 10 business days
• UK PECR: Obtain consent before sending marketing emails (unless soft opt-in applies)
• EU ePrivacy: Obtain consent before sending marketing emails
• GDPR: Comply with data protection requirements for email addresses
• No spam: Do not send unsolicited bulk emails
• Accurate content: Do not use misleading subject lines or sender information

5. Content Guidelines

5.1 AI-Generated Content

Loopsuite uses AI to generate content (messages, emails, social posts). You are responsible for:

• Reviewing all AI-generated content before it is sent or published
• Editing content to ensure accuracy and appropriateness
• Ensuring content complies with this AUP and applicable laws
• Not relying solely on AI-generated content without human review

5.2 Prohibited Content

You must not create, send, or publish content that:

• Is illegal, harmful, or violates laws
• Contains hate speech, discrimination, or incites violence
• Is defamatory, libellous, or invades privacy
• Contains adult content, gambling, or illegal goods/services
• Violates intellectual property rights
• Is misleading, deceptive, or fraudulent

6. Account Security

You are responsible for:

• Keeping your account credentials secure
• Not sharing your account with others
• Using strong, unique passwords
• Notifying us immediately of unauthorised access
• Ensuring third-party integrations (Google Workspace, WhatsApp) are secured

You must not attempt to access other users' accounts or data.

7. Consequences of Violations

If you violate this AUP, we may:

• Issue a warning
• Suspend your account temporarily
• Terminate your account permanently
• Remove or block content
• Report violations to law enforcement or regulatory authorities
• Take legal action

We reserve the right to take any action we deem necessary to protect the Service, other users, or third parties.

If your WhatsApp Business account is suspended by WhatsApp due to violations, we may suspend your access to WhatsApp features in Loopsuite. We are not responsible for any losses resulting from such suspensions.

8. Reporting Violations

If you become aware of violations of this AUP, please report them to us at [email protected].

Include as much detail as possible (account name, content, screenshots, etc.) to help us investigate.

9. Contact Us

For questions about this Acceptable Use Policy:

• Email: [email protected]
• Post: Trovelogic Ltd, 1 Hurley Lane, Norton Canes, Atherstone, Staffordshire, CV9 2JJ, United Kingdom
• Website: https://loopsuite.ai